Practical  Color  Schemes 
from  ike  Art  Department  of 

CarterWhiieTjead  Co. 


/ AVERY  LIBRARY 
COLUMBIA  UNIVERSITY 


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ARTER  White  Lead  possesses  all  the  good  qualities  which  have  so  long 
been  associated  with  the  use  of  strictly  pure  white  lead  as  a paint  pig- 
ment. In  addition,  it  is  so  fine,  and  such  a clear,  pure  white,  that  it  has 
established  a new  standard  of  whiteness  for  white  paint,  and  has  given 
new  beauty  to  delicate  tints,  new  brilliancy  to  colors. 


If  a house  is  to  be  painted  white,  there 
is  nothing  more  beautiful  or  more  perma- 
nent than  “Carter.”  No  matter  what 
shade  or  tint  may  be  desired  to  express 
individual  tastes,  it  can  be  produced  in 
its  true  value  with  Carter  White  Lead  as 
the  base. 

The  colors  used  in  this  portfolio  corre- 
spond to  the  painted  cards  in  the  Carter 
Alaster  Painters’  Color  Pack,  which  give 


full  directions  for  mixing.  Any  high-grade 
tinting  colors  may  be  used.  The  Color 
Pack  is  also  a reliable  guide  as  to  what 
colors  are  permanent  and  which  are  likely 
to  change  on  exposure. 

If  the  color  schemes  shown  herein  do 
not  suggest  one  that  is  suitable,  we  will 
be  glad  to  offer  other  suggestions  upon 
receipt  of  a photograph  and  description 
of  the  house  and  its  surroundings. 


Digitized  by  the  Internet  Archive 
in  2017  with  funding  from 
Columbia  University  Libraries 


https://archive.org/details/paintinghousestoOOcart 


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N EVERY  KEG  OF  CARTER  WHITE  LEAD  APPEARS  THIS  GUARANTEE 

“This  package  contains  92%  Carbonate  of  Lead,  8%  Pure  Linseed  Oil.  The 
Carter  White  Lead  Company  will  pay  $100.00  and  costs  of  analysis  for  the 
detection  of  any  adulteration  in  this  or  any  other  package  bearing  this  brand.” 


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The  purity  of  Carter  White  Lead  can 
be  demonstrated  by  the  blow  pipe,  with 
which  it  may  be  reduced  back  to  the  pure 
metallic  lead  from  which  it  is  made.  The 
presence  of  as  little  as  five  per  cent  of  any 
of  the  common  paint  adulterants  would 
prevent  this. 

Carter  White  Lead  is  sold  in  large  quan- 
tities for  government  and  other  work 
where  chemical  analyses  are  made  to 
determine  its  purity,  and  physical  tests 


to  determine  its  value  as  a paint  pigment. 

The  Carter  process  ol  manufacturing 
white  lead  is  under  constant  observation 
and  perfect  control;  hence  Carter  White 
Lead  maybe  relied  upon  to  run  perfectly 
uniform  in  quality.  It  is  distributed 
throughout  the  United  States,  and  from 
whatever  wholesale  or  retail  stock  it  may 
be  taken,  the  contents  of  any  keg  will  be 
found  exactly  like  the  contents  of  every 
other  keg,  anywhere. 


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Color  Cloto  14  A ^ scluare  house  may  be  painted 
in  almost  any  combination  of 
colors  that  may  be  fancied,  provided  it  does  not 
clash  with  the  colors  of  adjoining  houses.  Where  the 
roof  is  a prominent  architectural  feature,  the  gen- 
eral effect  is  greatly  improved  by  painting  it. 

Color  Plate  14B  !t  is  customary  to  paint  a 
house  with  the  second  story,  or 
a broad  frieze  of  plaster,  in  two  harmonizing  colors 
or  in  two  different  tints  of  the  same  color.  The  strip- 
ing on  the  plaster  gives  a pleasing  finish.  Where 
strips  of  wood  have  not  been  used,  the  same  effect 
may  be  secured  by  painting  the  stripes  directly  on 
the  plaster. 

Color  Plate  M C An>'thing  but  pure  white  for  a 
house  of  this  type  should  not 
even  be  considered,  and  when  white  paint  is  wanted 
there  is  nothing  that  will  give  such  a clear,  brilliant 
white  as  Carter  White  Lead. 


Color  Plate  MD  The  medium  sized  cottage 
allows  considerable  latitude  in 
the  choice  of  colors.  Almost  invariably  a trim  color 
should  be  used  and  the  effect  is  more  pleasing  if  the 
trim  is  lighter  than  the  body. 

Color  Plate  M E Tw°-family  apartment  houses 
of  frame  construction  are  fre- 
quently built  on  narrow  lots  necessitating  a long 
and  high  building.  Sometimes  the  height  is  further 
increased  by  a terraced  lawn.  To  overcome  this  the 
second  story  and  gables  are  painted  considerably 
darker  than  the  first  story.  This  treatment  should 
be  reversed  if  a building  is  broad  and  low. 

Color  Plate  M F »ark  c°lors’  especially  some 
shades  of  green  and  brown  are 
exceedingly  popular  for  bungalows.  Lead  and  oil 
paint  will  be  found  entirely  satisfactory  even  on 
shingles.  Invariably  plenty  of  light  trim  should  be 
used,  and  cream  or  ivory  white  is  in  good  taste 
with  any  of  the  body  colors  commonly  used. 


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Color  Plate  14  G 


Many  small  cottages  are  built 
where  the  atmospheric  condi- 
tions quickly  dull  light  tinted  paints.  Tan  is  a suit- 
able and  durable  color  and  the  depth  of  tint  can  be 
easily  varied  to  suit  the  taste.  If  a light  trim  is 
repainted  more  frequently  than  the  body,  the  house 
will  always  look  freshly  painted. 

Color  Plate  1 / II  ^ie  surrounc^in§s  house 

suggest  white  paint.  The  lines 

are,  however,  exceedingly  simple  and  the  sparing 
use  of  trim  color  greatly  improves  the  general  effect. 
Almost  any  shade  of  gray  could  be  used. 


Color  Plate  14  I 


Eventually  nearly  every  brick 


house  has  to  be  painted  and 
usually  the  owner  wishes  to  get  as  far  away  from 
the  original  color  as  possible.  While  it  is  customary 
to  paint  blinds  with  the  trim  color,  occasionally  it 
is  desirable  to  use  a third  color  for  the  blinds.  With 
a very  light  body  color  and  white  trim  the  blinds 
could  properly  be  painted  the  conventional  green. 


^ , n,  i « r Colonial  architecture  and  white 
Color  Plate  14  J ■ . , . , . 

paint  are  almost  inseparable. 

The  range  of  houses  that  look  best  when  painted 

white  is  very  great,  the  only  common  lequirement 

being  plenty  of  foliage. 

Color  Plates  14  K These  '’lates  '"l,s,tn 1,E  how  T 

j j appearance  of  a house  may  be 

entirely  changed  by  different 
color  schemes  and  a variation  in  the  use  ot  the 
trim  color.  The  lack  of  shrubbery  around  the  base 
of  this  house  is  overcome  by  using  the  green  trim 
clear  to  the  ground.  Porch  rails  are  usually  painted 
with  the  trim  color,  but  where  the  trim  is  darker 
than  the  body  a ponderous  effect  is  avoided  by 
painting  them  white. 


Color  Schemes  14-M,  14-N,  14-0,  14-P, 
and  14-Q  appear  on  the  back  covers  of  the 
five  1914  issues  of  “The  Carter  Times.” 


Carter 
White  Lead 
C ompany 


NUMBER 
14  A 


Body 

Buff 

Trim 

Carter  VCJiite 
Roof 

Moss  Green 


Carter 
"White  Lead 
Company 


NUMBER 
14  B 


Body- 

Cream 

Frieze 

S^fedium  Drab 


Carter 
White  Lead 
Company 


NUMBER 
14  C 


Body  and  Trim 
Carter  White 


Carter 
WK  ite  Leaa 
Company 


NUMBER 

14  D 


Body 

Light  Brown 
Trim 

Carter  "White 


C artcr 
White  Lead 
Company 


NUMBER 
14  E 


Lower  Body 
Straw 
Upp  er  Body 
Rich  9yfaroon 
Trim 

Carter  VChite 


Carter 
White  Lead 
Company 


11 

n 

■■ 

■a 

<« 

ii 

J» 

y 11 

■1 

NUMBER 

14  F 


Body 

Moss  Green 
Trim 

Ivory  Wh  ite 
Roof 
Maroon 


C arter 
Wliite  Lead 
Company 


NUMBER 

14  G 


Body 

Tan 

Trim 

Crean 


r — 

[ ~ 

y~~ 

■ — - 

Carter 
W^hite  Lead 
Company 


NUMBER 
14  H 


Body 

Carter  VPhite 
Trim 

Warm  Gray 


Carter 
White  Lead 
Company 


NUMBER 
14  I 


Body 

JVIedium  Drab 
Blinds 
Cream 

Trim 

Carter  VChite 


utnwr 


r !p 

1119 

F1P 

1 

nira 

m 

mm 

Carter 
Wk  ite  Lead 
Company 


NUMBER 
14  J 


Body 

Carter  VPhite 
Blinds 
Green 


C arter 
White  Lead 
Company 


NUMBER 

14  L 


Body 

V^arm  Gray 
Trim 

Dark  TJmbe~ 
Tint 
Roof 

Maroon 


